Many BMW ORACLE Racing team members wear several hats.
My primary job is external affairs -- dealing with the other teams, the organizers, the Challenger Commission, government officials, etc. The other is rules compliance -- being sure our team doesn't break any of the rules (and to see that we have a proper defense if we are protested), and keeping a careful eye on the other teams to be sure
they don't break the rules (and being sure the proper action is taken if they do). This also means being involved in the rule-writing process to see that the rules get written properly in the first place -- that they are good for the Cup in general, and do not unduly disadvantage the Challengers and/or our team.
During the Acts, I put on another hat, at least on race days -- helping the Marketing Department with our sponsor fulfillment program. Increasingly our sponsors bring VIP guests -- clients, customers, prospects, agents/dealers, their top sales people, etc.) to enjoy a "day at the races." Most find it a great experience and can't wait to be asked back.
During the six acts this year we have had nearly 3,000 guests. On a race day they arrive at the Team Hospitality Suite around 09:30.
At 10:00 I emcee a 45-minute "Morning Show" that is part introduction to the America's Cup, part update on the 32nd America's Cup, and includes a special feature on our team called "Technology and Teamwork." Usually our Operations Manager, Laurent Esquier, or our Design Coordinator, Ian Burns, gives the Technology presentation, and one of our sailing team, such as Mark Bradford or David Brooke, helps with the teamwork segment.
At 11:00 we head for our two VIP spectator boats, one hosted by Oracle Corp and the other by BMW. We have the PA systems of the two boats wired together by radio so that I can be on the bridge of one and from there do the race commentary for both. And that means talking on and off all afternoon as there are two races to cover most days -- the first from approx 12:15 until 14:15, and the second from approximately 15:00 to 17:00. We are docked and back in the Team Suite with the guests by about 18:00, and if the events of the day are particularly exciting we sometimes do a brief "Evening Show" to give them a recap and any late breaking news.
Add in the normal external affairs work, and writing one or two posts each day (a brief race-day preview every morning and a longer one most evenings) for the
team blog, maintaining the
Challenger Commission blog, and then sometimes an official dinner of some sort, and they become long days!
But it is good fun, especially when the racing is as exciting as it was in Trapani. We all get a charge -- indeed a big boost -- from the enthusiastic response of the guests to our team and the race day experience. It is also satisfying to see Larry and Ernesto's vision of a modernized, fan- and media-friendly Cup taking shape so well. And to top it off, the sailors love the new format, especially all the racing.
The Technology segment of the "Morning Show," with our Operations Director Laurent Esquier.
HRH Crown Prince Pavlos (GRE) and our long-time friends ISAF President Goran Petersson and his wife Gudron (SWE) during an "Evening Show" at the Malmo Acts.
Wired: On the bridge of the M/Y Zurga, one of two VIP spectator boats our team had at the Trapani Acts. One mic is for Zurga's PA, the other is a private channel radio sending the commentary to our second VIP boat, the M/Y Ava. The laptop displays the "Virtual Eye" race viewer -- a largely accurate 3-D graphic display of the racing. We also gather info for the commentary from ACM's on-course commentators, by monitoring our support boats comms, and from text messages sent by colleagues on other boats and on shore (at the base and media center). Photo courtesy of George Clyde.