NEW AC LOGO



Hello from Newport where it has been a bit hectic the past week getting ready for the UBS Trophy exhibition regatta (vs. Alinghi) which begins Saturday. Sorry for the lack of posts but will try to make up for that in the next days.



(Tom Sr, Lynn, Paul, Barb Johnson and Colleen Hughes will arrive from Ann Arbor on Sunday evening and stay through Thursday morning.)



In the meantime ACM (America's Cup Management, the newly created central organizing authority for the next Cup) has released the AC 32 logo. Here it is with an explanation of what they are trying to achieve with it. Reactions?







"There will be no second ..." (06/15/04)

(source : AC Management)



With the first races of the 32nd America’s Cup looming just over the horizon in September, a bold, new brand identity for the America’s Cup has been unveiled today on the official website of the Cup.



‘The Blazing Cup’ is an incarnation of the passion, the prestige, and the fascination with the duel that is at the heart of the America’s Cup. Flames, sparked from two duelling yachts at the base of the Cup spiral up along its edge, symbolising the intensity and passion of the drama that is the America’s Cup.



‘The Blazing Cup’, the brand architecture and the visual identity of the 32nd America’s Cup was created by Dragon Rouge, a European design and creative agency that was established in Paris by Pierre Cazaux and Patrick Veyssière 20 years ago.





"AC Management is very proud of the brand identity developed in collaboration with the team from Dragon Rouge. The identity developed completely captures the passion and spirit of the whole America’s Cup story, both from the past, and towards the future," said Margrethe van der Stroom Holdener, Director of Marketing and Business for AC Management. "I really think that this is the ultimate expression for the 32nd America’s Cup."