Sunday, March 13, 2005

MOVE OVER PRADA
Last Saturday night at...

...the team base here in Valencia, our clever marketing department presented new team gear via a "fashion show", complete with catwalk, models, music and popping flashbulbs. The occasion was the kick-off of our 2005 "season" in Valencia where our team and sponsor-partners came together.

The "BMW ORACLE collection" by clothing partner, Henri Lloyd, was introduced. Professional models as well as members of our team walked the walk.



"Let the show begin." Marketing Director and team fashionista Mirko
"Armani"
Groeschner emceed, calling the guests to their seats.


Smart.


Technical.


Casual.


Family.

As you can see from the last picture, the merchandising collection was also introduced, and Leslie and Meg will be pleased to see that the spouses and kids are, for the first time in my AC experience, being looked after as well, from the get-go. Good times.

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